SEO (Search Engine Optimization) is the process of optimizing your website to profit maximum drying and espouse high rankings in search engine results. There is no silver bullet to achieve this but rather a perplexing process that I will describe bellow. The idea is to optimize your website for the search terms that visitors will likely type in a search engine looking for your product or help. The more optimized and focused you are, the well ahead you will rate in the search results leading to increased traffic.
Step 1 - The first step is to baseline your current rankings by analyzing your current website rankings in all major search engines:
- Google PR - Google PageRank
- Google Index - Number of indexed pages
- Google join together - Number of connections
- Google cachedate - Date of current Google cache.
- Yahoo Index - Number of indexed pages
- Yahoo unite - Number of partners, pointing to the current page
- Yahoo Linkdomain (LD) - Number of connections, pointing to the current domain
- Yahoo Directory - Domain presence in the Yahoo Directory
- MSN Index - Number of indexed pages
- MSN partner - Number of links, pointing to the current page
- MSN Linkdomain (LD) - Number of buddies, pungent to the current domain
- DMOZ Directory - Domain presence in the Dmoz Directory
- Alexa Rank - Traffic estimation index
- Del.icio.us index - Link to del.icio.us archives for current url
- Digg index - Link to Digg records for current url
- Check robots.txt - Check if robots.txt file exists and if it does operate partner to it
- Sitemap - Presence of a sitemap
- SEOdigger - Detecting search keywords for which a site is ranked high
- DMOZ - Domain presence in the Dmoz Directory
- Alexa Rank - Traffic estimation index
- Internal Links - Internal website cronies
- External Links - Links to uncovered websites
Step 2 - Perform a good analysis of your site:
- Validate the ablaze page and all landing pages' code and text.
- Note any changes that are required to create the pages more easily crawled or spidered.
- Identify all uncharacteristic connections or missing images.
- Check for any problems or errors concerning your web server.
Step 3 - Develop a list of keywords that people would type in a search engine to locate you. These key words should be relevant to your site, your have an effect on, your industry and if realizable your local area. The targeted keyword phrases list should be at approximately 20 words or phrases. Narrow the list beside to a few based more or less how relevant they are, how popular and how sealed the competition is for those words. Use the once summit tools Trellian Keyword Discovery, Word Tracker, Google AdWords Keyword Tool and SEO Book Keyword Search Tool to create your keywords.
Step 4 - Review your website content and modify your content to append key words from Step 3.
Step 5 - Publishing articles is a satisfying habit to steer traffic to your website. I don't call them press releases because they are not. They are more gone hasty white papers together in the midst of this paper to residence an matter. A pleasant place to official pardon such papers is ezinearticles.com and forgive-press-within benefit.com. Do your press releases at prweb.com. There are many more pardon options. I just listed the ones I subsequently. You should declare at least 10 articles regarding topics that relate to your site. Search Google for the paper titles you published and see how many websites have picked going on upon your papers.
Step 6 - Optimize the website for the when:
- Creation of Title Tags based upon initial keyword research
- Description Tags
- Keyword Tags
- Alt Tags
- Comment Tags
- Robots.txt file
- Meta tags optimization including title, tab and keywords
- Image Optimization
- On page Optimization
- Key phrases Optimization
- W3c Validations for Home page
- Comprehensive log file analysis
- Creation of a search engine nice sitemap for greater than before crawling of your site
- Create and optimize landing pages
Step 7 - Blogs are a gigantic habit to save search engine spiders visiting frequently. Search engines in the tune of open and unique content. So save the blog interesting, when daily updates and watch your ratings amassed.
Step 8 - Create a competitive analysis as soon as you have cleaned occurring your website structure, design and text. Search for your competition by using the search terms you fixed in Google and meet the expense of a favorable confession note the search results. Keep track of their ranking augment, what search words they have optimized for, the amount of traffic they do and the inbound links.
Step 9 - Submit your website to every major search engines.
Step 10 - Open an account at google.com and upload your sitemap.xml to google.com/webmaster tools.
Step 11 - Get the code from google.com/analytics and imbed that code into your website to be practiced to track users coming to your site.
Step 12 - Review your website internal and uncovered links. Make get hold of your internal links reduction the most to your most relevant page or your landing page. This will herald Google that this is your most important page.
Step 13 - Create a Link Exchange program to attempt to obtain as many high ranking links pointing past to your website.
Step 14 - Review your rankings as in Step1, competitive analysis as in Step 8 and review how vigorous your keyword selection has been based upon the generated traffic.
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Step 15 - Try rotate key word combinations to focus upon if the current selection is generating no scrutinize tiny traffic. Adjust your website text to reflect the innovation key word combinations.
Summary
Keep refining the process in Step 15 till you achieve the traffic you painful feeling. Just recall, this is a period absorbing and iterative process for that excuse pay for yourself profusion of era to do the rankings you are looking for.
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